Pre-school and school educational market in Russia is growing rapidly despite the recent challenges in the economic situation. High-quality education is righteously considered as an investment to the future of the whole family. Meanwhile, the State educational system has undergone considerable changes and focuses mainly on providing children with information instead of developing skills and competencies which will be useful in further life. This situation gives rise to a commercial segment of education which is trying to fill the gap between the State standards and parents' expectations. During last years a segment of private schools and commercial educational centres providing vocational training for kids has almost doubled. Leading State schools are also trying to catch up with the current trends.